When agents start making the decisions, what happens to the people who used to make them?
01 · The shift already underway
Most conversations about AI in CRM stop at the pilot. Fewer get into what changes once agents are actually deciding.
Who owns a segment when it builds itself? What does a CRM team do once execution isn't the job anymore? Where do loyalty rules still need a human sign-off?
This isn't a keynote, and nobody is pitching you a platform. It's a closed room for people wrestling with the same questions right now.
02 · What's on the table
No slides to sit through. Bring your own data points — that's the point.
What a “campaign” even means once execution stops being the bottleneck — and what fills the time it used to take.
How CRM and loyalty team structures shift as agents take on execution — and what's left for the humans who used to own it.
Rethinking segmentation, eligibility and rewards outside the nightly batch — and what breaks when the logic runs live.
Guardrails, trust and the calls no team is comfortable handing an agent yet — and why.
Benchmarks, false starts and results worth taking seriously, from teams already a few steps into this.
03 · A room, not a stage
Director-level and above across CRM, lifecycle, retention and loyalty marketing — at consumer brands running these programmes at scale.
No agencies. No vendors pitching a booth. Structured discussion, real examples over slides, and enough time to actually finish a thought.
04 · Leading the conversation
Practitioners and leaders working at the edge of CRM, loyalty and agentic engagement.
01Co-Founder & Chief Strategy Officer, Antavo
Zsuzsa has helped scale Antavo into a global SaaS platform powering loyalty programs for leading consumer brands. Named Personality of the Year at the 2024 International Loyalty Awards and recognised by Forbes as a leading female founder in tech.
02Marketing Leader & CRM Strategist
A marketing leader with over 25 years' experience building CRM and lifecycle programmes across retail and ecommerce, including the launch of the myWaitrose loyalty programme.
03VP of Growth, Netcore
Ankit works closely with CRM and marketing leaders navigating the shift from rules-based automation to agentic engagement.
04Head of Solutions, Netcore
Hari works with enterprise marketing teams designing CRM and engagement programs, seeing where agentic AI holds up in production — and where humans remain essential.
